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A museum or visitor-attraction squishy needs a souvenir story, a confirmed product version and a pack that survives the gift-shop route. Start with an existing shape when the launch date is short; use a new mascot only after sample and tooling dates fit.
| Route | Good first option | Key decision |
|---|---|---|
| Existing stock shape + logo | Food, animal or landmark-adjacent shape with printed card | Logo, tag and stock MOQ |
| Colour or decoration change | Existing mould in site colours | Pantone proof and sample round |
| Custom mascot | New shape with character artwork | Tooling, licence and production schedule |
Turn the attraction into a product brief
| Brief field | Record |
|---|---|
| Audience | Children, family visitors or adult collectors; target age grade |
| Story | Landmark, animal, food or event reference the shape must show |
| Size and feel | Dimensions, PU/TPR/silicone, filling and recovery |
| Retail unit | Single bag, header card, colour box or display |
| Quantity | Opening stock, spare testers, display count and reorder point |
Use a licensed mascot or artwork only with written permission. Keep the final product identity separate from the attraction's marketing description.
On this page
Choose display and packaging
| Shop setting | Pack route | Why |
|---|---|---|
| Checkout | OPP bag plus sticker or hang tag | Compact and fast to replenish. |
| Gift shelf | Header card or colour box | Story and price stay visible. |
| Premium souvenir | Printed box with insert | Supports a higher perceived value after proof approval. |
| Multiple sites | Shared product, site-specific card | One SKU with controlled artwork variants. |
A display tray is for presentation, not the master shipping carton. Ship filled displays inside a corrugated outer carton [Factory confirmation].
Approve the souvenir sample
- Check silhouette, dimensions, colour and logo against the approved artwork.
- Press and release the sample; record recovery, tackiness and odour.
- Inspect seams, paint, printed marks and any small attachments.
- Photograph the packed selling unit and loaded display.
- Record SKU, revision, pack count and carton data beside the sample.
Food-shaped souvenirs should carry a clear “TOY — NOT EDIBLE” message where the destination label review requires it. Test and warning files apply to the exact finished variant.
Build the first order and reorder record
| Line | Record |
|---|---|
| Product | SKU, size, material/filling, colour and approved sample |
| Brand | Logo position, artwork revision and licence reference |
| Pack | Bag/card/box, pieces per display, barcode and warning panel |
| Logistics | Pieces/carton, CBM, net/gross weight, term and receiving date |
| Commercial | Unit, print, sample, tooling, testing and freight as separate lines |
Use the custom cost guide for tooling and packaging, and the display guide for shelf capacity. Keep the attraction's site-specific card version with the order.