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Short answer: An Australian retail buying brief that separates age suitability and product evidence from assortment, pricing assumptions and local delivery planning.
Australian retailers need one sourcing brief per exact squishy SKU. Record the style, selling unit, intended age, package, destination postcode and documents before comparing a quotation.
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Start with a clear ready-stock range
RUIWO's ready-stock reference is 12 pieces per style. Colours within one style can be mixed; a different shape, size or filling is a separate style. A first brief should name the SKU and the number of sellable pieces, rather than asking for a generic “mixed carton.”
| Brief field | Example record | Why the buyer needs it |
|---|---|---|
| Product identity | Exact SKU, shape, size, material and filling | Links the quotation, sample, listing and carton |
| Quantity | Pieces per style; colour ratio; display or set count | Keeps the 12-piece style minimum and pack math visible |
| Selling unit | One toy, sealed set, display box or counter unit | Prevents a carton photo becoming a single-unit offer |
| Destination | Australian suburb, state and postcode | Lets the forwarder price the actual last mile |
| Documents | Age grade, warnings, test report scope and label artwork | Matches the product version to the market file |
Apply the under-36-month toy standard to the actual product
The ACCC mandatory standard for toys for children up to and including 36 months covers toys designed, labelled or marketed for that age group, including squeeze toys. A package that says “3+” does not settle the question when the product name, photograph or shape is commonly intended for younger children.
Set the intended age from the product design and presentation, then have the exact construction and package reviewed. For the selected SKU, keep the test report reference, small-parts result, material and filling, warning text and importer details in one record [Compliance confirmation]. Food-shaped squishies also need a visible “not edible” message and the destination-market age warning.
Match the sample to the evidence file
Use one sample ID for the physical piece, photographs and quotation. Check the listed size, filling, surface, colour, smell, recovery, seams, attachment and selling-unit package. A similar bun or cube photograph cannot establish the construction or documents of another SKU.
| Sample check | Record the observation |
|---|---|
| Material and filling | Skin, foam or filling named on the sample record; unknown fields stay [Factory confirmation] |
| Function | Press location, resistance, sound and recovery after release |
| Surface and seams | Oil, tackiness, dust pickup, paint rub, open seam or leakage |
| Package | OPP bag, display box, warning panel, barcode and unit count |
| Traceability | SKU, sample date, carton reference and approved photo |
Keep factory quality inspection separate from laboratory testing. A pleasant hand feel is a product observation; it does not replace the applicable Australian test file.
Choose the retail format before the quotation
A tourist or museum shop usually needs a compact, light unit that fits a bag. A toy shop can show more sizes and colours. An online listing needs one image and one name per variant, plus a package that can be picked and dispatched without guessing.
For a trial, select three clearly different styles at 12 pieces each and track sales by SKU. Keep the display unit and the sellable stock in separate rows so a tester is not counted as available inventory.
Price delivery to the Australian postcode
| Cost line | What to write in the brief |
|---|---|
| Product | USD per piece or display, quantity and quotation date |
| Origin handling | Pickup, export documents and origin charges: [Forwarder confirmation] |
| International freight | Air, express or sea; measured carton CBM and gross weight: [Forwarder confirmation] |
| Import and tax | Applicable tariff, GST and broker treatment: [Compliance confirmation] |
| Last mile | Postcode, residential or commercial delivery, surcharge and ETA |
Do not compare “shipping to Australia” with a quote that names your postcode and delivery method. Ask where the service ends and whether cartons transfer to another carrier. Keep sample courier cost separate from the bulk shipment.
Write a listing that matches the delivered unit
Use the exact SKU in the title or variant selector. State whether the buyer receives one keychain, a set or a display. Show the actual package, attachment and warning panel. If colours are mixed, state the ratio or label the offer as assorted before checkout. When a bag becomes a printed card or box, update the dimensions, weight, shipping rate and product photo together.
Send an RFQ that can be answered
Send RUIWO the selected SKUs, pieces per style, colour ratio, package, intended age, Australian postcode, target arrival date and required documents. Ask for current unit weight, carton quantity, carton dimensions, gross weight, material and filling in separate lines. Keep the approved sample photograph beside the dated quotation.
Use the sample evaluation guide for the physical checks and the landed-cost guide for the cost worksheet. The ACCC source was checked on 10 September 2026; recheck the applicable requirement for the finished SKU before supply.