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Short answer: A seven-image brief for showing the selected toy, its scale, texture, variants, packaging and actual contents.
A useful squishy listing needs seven images: a clear hero, scale, squeeze action, material or finish, package contents, variant range and the back of the selling unit. Together they answer what the toy is, how large it feels and what arrives.
| Image | Show this | Why it helps the buyer |
|---|---|---|
| 1. Hero | One approved SKU on a clean background, front and three-quarter view | Identifies the exact shape and finish in search results |
| 2. Scale | The toy beside a ruler or a known-size retail card | Prevents a large-looking thumbnail from creating the wrong size expectation |
| 3. Action | A hand pressing and releasing the same point | Shows resistance, deformation and slow or quick recovery |
| 4. Material detail | Close-up of TPR, PU foam, silicone, filling effect, texture or print | Lets a buyer see pores, glitter, marble bands and decoration quality |
| 5. Contents | Every toy, insert, key ring and accessory included in one selling unit | Stops a display box or prop from being mistaken for the order contents |
| 6. Variants | All colours or styles with each SKU or colour name beneath it | Makes assortment selection and later reordering easier |
| 7. Package and back | Front, back, barcode, warning panel and care copy of the final pack | Shows the retail presentation and the information the shopper receives |
Start with the approved selling unit
Photograph the same product version that will be packed for sale. Record the SKU, material or filling, colour, dimensions, package format and sample revision before the shoot. A loose toy, a prototype and a retail-packed unit can look similar while giving a different customer experience.
On this page
Use a neutral scale reference for size and keep the camera distance consistent across variants. For a slow-rising PU toy, leave enough time in the action frame to show the return. For a filled TPR or oil-style toy, show the squeeze without hiding the seam or closure. For a crunchy toy, include the original sound only when the audio belongs to the identified sample.
Make action images useful
- Show the whole toy and the hand before pressing.
- Press one repeatable area for two or three seconds.
- Release in view and keep recording until the shape has returned or the remaining deformation is clear.
- Keep one uncut clip with the SKU and sample revision in the file name.
Do not use a hand alone to imply a dimension, and do not use a staged squeeze to imply a recovery speed the sample does not show. The caption should state the material and the selected variant in plain language.
Show colour, finish and package differences
Use the same background and lighting for the variant grid. Glitter, confetti and marble finishes need a close-up because a wide product shot can hide the effect. Light-up and non-light versions need separate images and separate variant names. If a package includes a display box, show both the individual selling unit and the box so the quantity is clear.
| Listing field | Example entry | Source record |
|---|---|---|
| Material / filling | PU foam, TPR + flour, maltose or silicone: [Factory confirmation] | Approved SKU sheet |
| Dimensions | Length × width × height: [Factory confirmation] | Measured sample |
| Package | OPP bag, retail card, display box or individual box: [Factory confirmation] | Final selling unit |
| Safety copy | Age grade, small-parts and food-shaped warning as applicable | [Compliance confirmation] |
Photo approval before publishing
Compare every image with the approved sample and package. Remove props that could be mistaken for included accessories, replace a colour cast that changes the finish, and retake any image where the barcode or warning cannot be read. Keep the final seven files in the SKU record so the next reorder uses the same visual reference.
FAQ
Which image should appear first?
Use the clean hero image showing the complete approved product. Put the squeeze action and scale images immediately after it so shoppers understand the feel and size.
Do I need a video as well?
A short action video is useful for slow-rising, light-up and crunchy styles because it shows movement or sound that a still image cannot. Keep the video tied to the same SKU and package shown in the photos.
Can one image cover every colour?
Only when the colour and finish are visually identical apart from the hue. Show each selectable colour or label the image as an assortment so the customer knows what will be shipped.